Rhino Rugby and USA Sevens Tap Industry Veteran To Deepen Leadership Positions in Rugby Athletic Apparel And Lifestyle Segments

For Immediate Release

November 29, 2018

Tarrytown, NY - As part of the continued growth of the Rhino Rugby and USA Sevens brands, combining authenticity as well fashion with smart-looking apparel, Rhino Rugby today announced that industry veteran George Poulos will be joining the senior management team as Chief Marketing and Sales Officer. He will report directly to Jon Prusmack, owner and CEO.

George is a highly accomplished apparel veteran with 25-year athletic and sports apparel experience having held senior marketing, sales and operations roles with iconic brands such as Nike, Adidas, Russell, New Era, and most recently, Perry Ellis International. At Perry Ellis International, George successfully launched the company’s global golf accessories and training aids portfolio consisting of category leaders including Callaway, Jack Nicklaus, Ben Hogan, and Penguin.

“His broad channel experience with team, specialty, big-box sporting goods, department stores and e-commerce make him a great addition to the growing Rhino Rugby team,” said Prusmack, owner and CEO.

“George’s strong product knowledge of performance apparels, textiles and smart clothing will be invaluable as the brand continues to introduce innovative technical styles that reinforce Rhino Rugby’s leadership position in on-field performance wear, while at same time evolving the brand into cross-over and lifestyle apparel through rugby inspired design cues engineered for both men and women,” continued Prusmack.

Poulos will be relocating to Rhino Rugby’s newly designed corporate headquarters in Tarrytown, NY located on the picturesque Hudson River.

 

About Rhino Rugby

Recognized for its authenticity, quality and craftsmanship, Rhino Rugby is one of the premier rugby brands in the world and has become part of the very fabric of the game itself. For the past 25 years, Rhino Rugby has been at the forefront of providing superior and innovative technical rugby equipment and apparel to the highest echelons of rugby professionals including England Rugby, the Welsh Rugby Union, Bath, London Wasps, Cardiff Blues and St Helens Rugby League Club. In the United States, Rhino Rugby is the leading provider of on-field performance apparel for hundreds of top colleges and universities including the University of Arizona, University of Michigan, Dartmouth College, Army and Navy.

Rhino’s core values of toughness, reliability, integrity, heritage and team spirit are core to the game of rugby itself. These core values transcend the sport of rugby and are at the essence of Rhino’s launch into sports and lifestyle apparel.

For more information, visit RhinoRugby.com.